LarryRoth.net

Tag: touchpoint

What’s on your logout page?

by on Feb.25, 2009, under Web

Closed Loop Marketing posts a very well thought out article regarding the page a Web site presents when a user logs out.

Sandra Niehaus writes:

Let’s put ourselves in the shoes of a site visitor for a moment. … Now she’s done using the site, and logs out.

And sees, however briefly, the logout thank you page. Here is a transition state, a zone where the visitor’s attention is not yet focused on a new task. Here’s your opportunity. What will you say?

In addition to a critic of some excellent examples, Ms. Niehaus also creates a nice table of optimization guidelines. Definitely a good read.
I am also interested in reading the book she references:

Leave a Comment :, , , more...

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

Visit our friends!

A few highly recommended friends...