LarryRoth.net

Just my thoughts

About Me

From the first moment I used a computer—which was a terminal hooked up to a HP minicomputer, I knew that working with computers is what I wanted to do with my life. For the past 20+ years, my main interest in computers—both software and hardware—has always been to create tools that automate tasks.

I have always felt that any job is more fun when you use a tool, or tools, to help you out! And I soon learned that it’s an even more rewarding to make tools that are designed so anyone can use them—thus started my interest in usability.

In 1995, I helped to start Interactive Digital Communications, which, several mergers later became Tenet Partners, the nation’s leading brand innovation firm, with a strong focus on human centered design. I am currently the senior partner of technology.

To give me a break from my career, I have many wonderful distractions. First and foremost is my family: my wife Colleen, our two beautiful girls Izabella and Virginia, my son Samuel, and our border collie Bella. We live together in the charming village of Honeoye Falls, New York, just a short drive from Rochester.

I am also interested in astronomy, hiking, hockey, reading, science (all disciplines), and woodworking.

Areas of focus

Professional memberships & board positions

Publications

Where to find me

E-mailLarry on TwitterLarry on LinkedInLarry on Google+Larry on GithubLarry on last.fm